December 12, 2024 4:11
An event aimed at expanding the Japanese sake market was held in Washington, D.C., on the 11th at the former residence of the Japanese ambassador in Washington, D.C., to introduce Japanese sake.
Participants said, “It’s refreshing and easy to drink.”
“Nigori sake is richer. I prefer clear sake.”
This month, Japan’s “traditional sake brewing” was registered as an intangible cultural heritage by UNESCO, and with momentum building, sake breweries that produce and sell sake in the United States promoted the appeal of sake.
Japanese Ambassador to the United States Yamada said, “The registration as an intangible cultural heritage by UNESCO would not have been possible without the people who spread sake not only in Japan but also around the world.”
Sake is becoming more popular in the United States, but its share of the alcohol market is currently around 0.2%, and further growth in demand is expected.
People in America still don’t understand what sake is. I think we can still go a long way if we just make an effort to spread the word.”
The participants said they want to teach people how to handle sake and how to pair it with Western cuisine, in order to further popularize sake.